Is the Amora Coffee Subscription Worth It?
A couple weeks ago I happened upon an ad saying that for $1 I could get a bag of Amora gourmet coffee and a travel mug shipped to me for free. The gimmick was that if you didn’t cancel the subscription you would end up paying for four bags of coffee a month for a grand total of $59.80.
Normally, I try to avoid free (or in this case almost free) trials that lead to expensive subscriptions that I may forget about. However, as I was deliberating this one I realized that I could justify the risk in the name of writing a blog post for those curious about whether or not an Amora coffee subscription is actually worth it.
The packaging of this gourmet coffee roasted in the US gives off a lovely mix of old world Italian vibes and Victorian era newspaper advertising. Unfortunately, these bags do not have a way to be resealed. So after my first use from this 8oz bag I had to take a piece of scotch tape to close it back up. You can collect rewards points on their site to get a free Amora coffee canister, but I find it a bit problematic that I would need a canister because I couldn’t close up a bag that I paid $14.95 for.
Unlike some of the other brands I’ve talked about on this blog before, Amora is neither Fair Trade Certified nor certified organic. As far as I could tell from their site they don’t donate a portion to charity either. These are usually the reasons that I’m happy to pay a bit more for a bag of coffee.
The travel mug was honestly really cute and seemed to be a good quality mug. I’ll definitely be using it a lot.
And so, it all now comes down to the taste and quality of the coffee here.
Since this was kind of an impulse purchase I went with the Flirtare blend. They described it like this:
“Sweet, brown bakery cinnamon coffee flavor swirled with lightly toasted hazelnuts.”
I’m a huge fan of hazelnut coffee so I figured on some level I would like this one. Give me a cup of hazelnut coffee with a little oat milk (I’m obsessed with Califa Farms Barista Blend right now) and a nice book and my morning will be nothing but blissful.
I brewed it in my pour over and instantly the whole room smelled amazing.
I honestly liked it, but it certainly wasn’t the best cup of hazelnut coffee I’ve had. I was also disappointed that they used artificial flavors in it. Cinnamon and hazelnut are both things that can be naturally added to a coffee roast.
It was nice to get a cute mug and an 8oz bag of coffee for $1. I won’t deny that. It’s also something I might buy on occasion if they were sold at a local grocery store for maybe $10 for a 16oz bag.
In a world filled with numerous gourmet coffee options they really don’t stand out too well. They’re extremely overpriced for what they are — non-organic, not fair-trade certified and artificially flavored. I also can’t understand why they would make a bag that can’t be sealed back up.
They did offer me a free coffee scoop with my next purchase and it does seem like you normally get a free monthly gift. That part is cute, but not enough for me to justify the price of the coffee.
The travel mug and coffee cup for $1 deal is over, but they pretty regularly have deals like that. If you’re diligent about cancelling subscriptions in time, it was fairly easy to cancel on their site.
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